Selling Websites for a Living

I’ve spent the day reading a 242 page sales letter. It came in the form of a PDF ebook, cost $77 and goes by the name of Fat Cat Blueprint.

The reason I referred to it as one long sales letter is because of the amount of affiliate links in it. I expect to find them in giveaway reports or $7 ebooks but when you just paid $77 I believe you have the right to expect any and all recommendations made within to be genuine rather than just thrown in to try and increase the bottom line.

I lost count of how many times the author Bertil Jenner mentions the “private members club” he’s in and strongly recommends. So why not just call it by its name ‘Super Apprentice’ ?

Maybe its because as I read it I realized it was very similar (as in same info but re-written) to the Dave Kelly Profit Loophole course I read last year.

The main difference between Fat Cat Blueprint and the original work is that the new one has a couple of hundred pages of fluff.

The keyword research section for example shows how to use Google’s free tool to get the job done but then when it comes to giving people a faster, better option by recommending a keyword tool he goes on to make a case for buying just about every keyword tool on the market!

I suspect anyway that too many choices probably backfired and he would have been better sticking with the one recommendation.

It all seems so forced though and detracts from what is good solid advice (It was when Dave Kelly gave it and it still is now almost a year later).

Another example of pushing the affiliate link for the sake of it came in the link building section. The author writes that although the private members club (Super Apprentice) comes with a blog network he could use he prefers to use LinkVana.

This is followed with the affiliate link shown twice in the next sentence.

Unless its changed though, the private network within Super Apprentice IS LinkVana as both are run and owned by Dave Kelly.

Maybe I’m just being picky and have had a bad day because when I purchased Fat Cat Blueprint this morning I was impressed the creator had resisted the temptation to install the usual up-sells that seem to be the norm nowadays. All those brownie points soon disintegrated though as I spent the next few hours having to go through all the sales pitches to get to the buried info.

Another slight annoyance was the fact that urls were only hyper linked if an affiliate program was available. The auto linking section for instance just had a list of urls that would require typing into your browser if you wanted to check them out (you can’t click them and you can’t copy/paste them).

Same goes for all the bookmarking sites. A great big list of unclickable urls but the 2 affiliate links to Book Marking Demon and SocialBot were of course linked.

Ditto RSS section.

Summary: Some good info if you want to build and sell Adsense websites but could have done with being 200 pages shorter and without the 2+ sales pitches per page.

Useful links: Fat Cat Blueprint & Super Apprentice